Marriott Works to Differentiate Each of Its Hotel Brands After Starwood Deal
Marriott International President and CEO Arne Sorenson knew one of the challenges when acquiring Starwood Hotels & Resorts would be the overwhelming number of brands in the company's portfolio. Since the deal two years ago, the Maryland-based ...
Marriott / Starwood Loyalty Program: The Upshot Part 1
Who has the propensity to travel more than 50 nights per year (the minimum for Platinum Elite)? Who is not terribly cost-conscious (i.e. will spend more than ~$130/per night average in the USA)? Business travelers. There is a clear step-change in ...
Marriott, Starwood & Ritz-Carlton programs unify
A year and a half after Marriott International and Starwood Hotels officially merged, the company has finally come out with plans to unify its guest loyalty programs and overhaul its co-branded credit cards.