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Corporate Suicide or Corporate Neutral



If you feel you need to speak up about a cause or bash or support a political or social matter from a personal standpoint. Thatââ?¬â?¢s great and you have the freedom to do so. Ask yourself is using a corporate platform really a good idea? The answer is NO! If you have a CEO or board member(s) that think this is okay, then they need to go. Look at the damage Target did to its name, as well as Macyââ?¬â?¢s, Nordstromââ?¬â?¢s, UBER, and now 84 Lumber. Even if you meant something to be non-political, it may not be perceived as you planned it. The best thing to do is simply and honestly state. ââ?¬Å?Our company wishes to remain neutral and concentrate on the satisfaction of our customersââ?¬Â?. State: ââ?¬Å?We will not give our opinion 1 way or the other on any issue and if anyone from this company does give an opinion it does not reflect our company in any way. This is the proper way to do things. Sure; you can give to a charity, but stay out of Social and Political issues because today you have up to 50% or more of your customers to lose depending on which side you choose. If you choose to have your company speak out, you in turn commit Corporate Suicide and people donââ?¬â?¢t forget. Best to stay


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